The Speed of Trust: The One Thing That Changes EverythingAs you know from my last book summary, I was fixated on Trust…or lack thereof, so I dug out my running list of books recommended by fellow entrepreneurs and noticed that The Speed of Trust: The One Thing That Changes Everything by Stephen M.R. Covey had been recommended by several people. This seemed like the perfect time to move this one up on the list. While on my family trip over spring break this year, I made a point of listening to portions of this book every morning on my run, and even found myself stopping often to take notes. It was the perfect time for me to concentrate on what was conveyed in the book and honestly, I think about the content most every day since listening to it.

The book begins by describing the four cores from which Credibility is derived, focusing on “self trust.” These four cores include:

  1. Integrity (Character)
  2. Intent (Character)
  3. Capabilities (Competency)
  4. Results (Competency)

My two most memorable concepts came from the second core, Intent.

  • People judge themselves on intent and others by their actions.
  • Operate with a mindset of abundance. This point really hit home with me and is even incorporated into our core values.

The second part of the book is dedicated to building what Mr. Covey calls “relationship trust,” and describes in detail the 13 behaviors of high trust people, which include:

  1. Straight Talk
  2. Demonstrate Respect
  3. Create Transparency
  4. Right Wrongs
  5. Show Loyalty
  6. Deliver Results
  7. Get Better
  8. Confront Reality
  9. Clarify Expectations
  10. Practice Accountability
  11. Listen First
  12. Keep Commitments
  13. Extend Trust

While a longer listen than The Five Dysfunctions of a TeamThe Speed of Trust really digs into why Trust is important, how to build it, and how to not only keep it, but regain it once it is lost.

Not only is there lots to learn in this book, there are many action steps that can be taken post read. For me, I would like to be that person that exudes all of the behaviors, or at least strive to get there (tall order, but a great goal!). I would like to be that person that ALWAYS listens first (very difficult for me) and ALWAYS acts in a culture of abundance. As mentioned previously, the concept that people judge themselves on intent and others on actions really struck a chord with me – just thinking about helping people is never enough. After beating myself up for a while, I decided it is all about creating the plan to get better every day. I’ve created my plan… the fun stuff!

For more suggested titles, visit Bookshelf, where we have compiled a list of books that has helped us on our own entrepreneurial journeys.

Happy reading and remember to always have passion for possibilities!


Posted by: Brendan AndersonA co-founder and managing partner at Evolution, Brendan has spent the past 20 years as an investor and manager of businesses ranging from manufacturing to financial services. @Brendan_Andersn